Using an Advertising Agency
As another way of advertising your tokens, you can employ the services
of an advertising agency. Purchasing classified advertising for the sale of
your tokens will typically work out a lot cheaper than buying other media
space such as radio or television ads. People often think that advertising
agencies only handle and manage large business campaigns. But most
advertising agencies make their money by running small ad campaigns
and placing advertisements in local media.
ICOfloat and so many others
Advantages of using an advertising agency
- For Brand Development:
For a startup, developing a well known brand can prove to be a difficult
thing to do. Advertising agencies can help speed up this process for better
future sales, by developing logos and advertising that will develop brand
awareness. Agencies can also design ads for individual media that can
allow you reach a large number of people.
- Expertise:
Agencies usually have access to researchers, media, buyers, investors to
whom they can advertise to. Be careful however, to know what kind of
advertising the agency does before involving them in the advertisement
of your tokens.
- Saving money:
It may seem that hiring an advertising agency is expensive. But it is also
known that these agencies are usually given discounts the media with
whom they are familiar with (Radio stations, Television stations
and publishers). Agencies can also take the time to redesign ads for
better effectiveness.
- Saving time:
Hiring an advertising agencies means, that you and your team do not
need to spend a lot of time campaigning for the sale of your tokens.
It will allow you spend more time focusing on the preparation for the
sale of your tokens.
However, bear in mind that any form of paid advertisement only
really rents you traffic. Once the paid advertisement stops, it is likely
the traffic stops with it.
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