Adverts strategy for an ICO

Creating an awareness in the world of cryptocurrency, introducing your tokens

to the community. Your adverts should give potential investors a feeling of “must

have.” Investors should be made aware of the date and every other relevant

information needed for the sales of the tokens.You can also incentivize a social

influencer to help you market your coins.

Paid Advertising

Consumers use the Internet for more than simply entertainment or information,

as they do with radio, television, magazines and newspapers. Consumers use the

Internet to assist them in nearly every aspect of life, creating countless opportunities

to place relevant, targeted ad messages.In putting out your ICO for sale, the need for

it to be known by users before its sale is important. In doing this, you can make use

of ads. The common form of ads you can easily pay for is the Google ads and

Facebook ads.

Google Adwords make use of keywords, which allows you to select specific words

to be used in the advertisement of your product, in order to receive many hits as

possible. Google Adwords allows you to reach a large number of people at a time.

Facebook is a good platform for advertising. Over two billion people use facebook

every month. Facebook is therefore the second most visited site in the world, trailing

only google.With the right set of audience tools, you can target the right market for

your ICO. Promoting your product using a page on Facebook allows you to reach a

targeted people, either per day or hour. You must ensure that your objective for using

a Facebook ad is properly stated. This will allows a user/investor to understand what

your ad is aiming towards. Facebook also gives advertisers the ability to upload their

own information in order to make Custom Audiences(uploading). With Custom

Audiences you can target users by:

1. Email Addresses.
2. Phone Numbers.
3. User IDs.
4. Mobile advertiser IDs.
5. People who have visited your site.

Pitching a token through websites like Reddit, Twitter or BitcoinTalk allows you

to hit niche audiences. Even social media giant Twitter offers a strong crypto

community and the ability to hit a target demographic. But Facebook is the

reigning king of social media. Advertising on Facebook is consequently more of

a shotgun approach. It is a common occurence to see cryptocurrencies being

promoted on Facebook. Facebook can help you reach the maximum number of

potential investors in several niches.

According to www.coinist.io, Cryptocurrencies burst into the mainstream in 2017.
Ethereum rocketed up to prominence as the ICO craze took off, while mainstream institutions began adopting Bitcoin. A large amount of people who had previously
never heard of cryptocurrencies learned about them.