Tuesday 31 July 2018

Why create a team for an ICO?

Your team should consists of Developers, Advisors, Marketers/PR

Your Developers code the platform and make changes every step of the
way at each stage, until the finish of your product.


The Team

There are layers of associates in an ICO. The team members, sponsors, partners,
advisors, and people who are simply invested in the project. The team can include
technical specialists, content specialists, editors, PR specialists, community
managers, designers, programmers, etc. The team is a group of players with
different skills and different tasks that work together on a project. Your team
should be more than just a collection of people.


Introduce your team. Everybody knows that ICOs are a high-risk way of fundraising.
However, nobody wants to invest in something they know they are going to lose.
The team is the first place the investor takes a look at. You should always have it at
the back of your mind that the composition of your team matters. Get the best people
in on your team. Make sure they have something to offer. Be careful to ensure they
are really qualified for this particular project. A great team is one of the most
important factors when deciding on contributing to an ICO.


Before I mention successful ICOs with great teams, I should introduce one of the
unsuccessful ICOs that had their token sale in May, 2016. The ICO raised
5,131,445 BTC according to the campaign page. Mycelium locked the BTC price
at $458.67 USD in June 2016, for a total of $2, 353 million. Nothing was heard
from them again after this until  December 2016 when they announced they were
going to raise funds for Mycelium’s Swish restaurant order automation system.
The response was poor, and Mycelium agreed to cancel it and return all funds.

What happened with Mycellium?

Investors grumbled that their money had been wasted and questioned the lack
of transparency from the company over where the funds were spent and why
there had not been any new release. But this is not all. “Daniel Krawisz, a
Former Backend Developer, Quit Mycelium After Claiming to Witness the
Misappropriation of the Raised Funds”. It was not only Daniel Krawisz who
left Mycelium. Other team members left too and in most of the reports, they
used the funds they got from the ICO to pay for their vacation.


If your management team can not implement the solution, it affects the entire organization.

Again, before you employ anybody in on your team, research about their previous
experiences, and make sure the experiences they have had has prepared them for
this current role. Have a list of all your major team members, along with their faces
and social media profiles.

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