Tuesday, 31 July 2018
Customer Service and Emails
Customer service is an important part of maintaining a continuing relationship with
clients (partners, advisors and investors).Customer service is the provision of services
to investors before and after the purchase of your tokens. Most successful business
organizations understand the importance of providing outstanding customer service.
Customer service should be a one-stop endeavour for your customers. It is a form of
direct marketing which allows you to have a one-on-one interaction with investors and
buyers. A customer/investor should be able to get answers to possible questions as
regarding your tokens whenever they deem fit. The customer service representative
should follow through with the customer until the questions has been answered effectively.
Proactively following up the investors or buyers with possible questions they may have,
is a smart move in retaining your customers. One good customer service experience can
help a investor/buyer decide if they want to have anything to do with your tokens.
Email marketing is one of the most single form of advertising and marketing on the internet.
Emails are a very efficient and effective media tool. Note that, Emails are a distribution
mechanism and not social media itself. Emails can be sent to individual investors.
Doing this can help you form a direct form of partnership/contact with your investors.
They can easily, through this medium, communicate their concerns about your products
and also ask questions. Always ensure that you are always available or at hand to reply
emails as quickly as they come. Also refrain from sending mails to investors/companies
who has informed you of their decision not to receive your mails. When you send a main,
remember to tell the contact who you are and also send a valid contact such as a mail
address or number through which they can reach you. Provide a simple way for them to
opt out of marketing messages and have a system in place for dealing with complaints.
There are sites such as www.viralnugget.com, www.redmarketmailer.com,
www.maitreapp.co, www.viralsweeps.com and so many others that allows you
send viral mails to several clients at a time. They make use of automated systems
which allow you to send to send mails to several email addresses at once. Some of these
automated systems have embedded language translators which allows you to send mails
to clients in other languages.
While writing your mails, be clear about the kind of services and products you have to offer,
the types of wallets you support and others. You also need to be clear and direct on what
your policy is, some of your customers who get scammed by scammers may want to ask
you for refund. Be honest with your policies as you cannot satisfy everyone.
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