ICOs: Ads on Facebook and Twitter

Facebook is a great way to reach this audience, the 99% of people who don’t

currently understand blockchain, but could be interested in a good investment

opportunity. One way teams have been doing this is through Facebook pages.

Facebook posts are not limited like that of twitter’s  use of 280 characters. The

longer the words you use in explaining your cryptocurrency, the better your

potential investors will be able to understand. Which means, that with Facebook,

you can always go in-depth no matter the complexity of your cryptocurrency.

Currently, The popular exchange Coinbase regularly posts advertisements on

Facebook, allowing the ease of buying cryptocurrencies through its site.

Coinbase has seen significant return on investment. New user signups are

hitting new records everyday, although part of this is undoubtedly a general

bull market.  Crypto enthusiast groups are common on Facebook, where people

discus hot ICOs or debating the latest Bitcoin fork. These can be another solid

place to pitch a currency.

In using Facebook ads however, you have to be able to ascertain if you are

making a sales in your tokens. For example, in using a facebook ad, you have

to pay an amount of $2 in a day for  a post. Assuming you pay $10 for five days of advertisement and you make about have of that in the sale of tokens, would you

say you have made profit?

The main difference between Facebook and adwords can be simply put as:  

AdWords helps you find new customers, while Facebook helps new customers

find you.

Another option would be to make use of twitter ads.  Twitter brand friendly

environment will allow you to reach potential new clients and investors. While

it is not as detailed as Facebook and Google ads, it sure goes a long way in

reaching the right and targeted clients. To get the best out of your Twitter ads

for the advertisement of your tokens, you can do the following:

1. Gain followers through promoted tweets:

You can pay to have some of your tweets displayed even to people who are

not among your list of followers. Like normal tweets, they can be retweeted,

liked and  so on. For example, if you search for a keyword in twitter, it is likely

you see promoted feeds amidst your results.

To promote a tweet,

i. Go to the Twitter advertising section , sign in with your usual twitter username

and password.

ii. Click the new promoted tweets campaign button to start a new advertising

campaign (if you have never used twitter ads before) or click new promoted

campaign button (if you have used Twitter ads before).

Iii. Answer the set of questions given concerning your  campaign. E.g. targets

based on keywords, television or others.

Iv. Set your budget limit.