Communication and Relation in ICOs

Interviews

Interviews are indispensable to your communication platform. Marketing is not

enough. Let people get to meet you and see the human behind all those writings.

Set up interviews with journalists, months before launching your ICO. You can have

the best product but if people don’t know what your product is about, by getting to

meet you, there won’t be a buzz and nobody will invest.

You can also record your interviews and upload them to your Youtube channel.

Talk about your collaboration with other companies, your involvement with other

projects.

Show people you are responsible by including a section on the downside.

Public Relations

Public relations is based on relationships

Great public relations means setting up ongoing relationships with many important

influencers (and therefore their audiences) and knowing how your ICO may become

an excellent data source for the influential.

       However, this relationship is based on your ICOs capability of providing
these things:

1. Thorough knowledge of the influencer's need
2. Timely response to an influencer's requests
3. Unique accessibility to important executives in your
4. Truthfully stating your case

The role of a public relations expert becomes critical under any kind of crisis or

unfavourable circumstance. It is the role of the public relations manager

to save the reputation of the organization. They need to be on their toes to face

questions from the media/public and handle all the criticism with a smile. It

is the public relations manager’s role to take immediate charge of any adverse

situation and turn negative situations also into the company’s favour.

Public relations experts in true sense are the face of every ICO who

work hard towards saving and maintaining an organization’s reputation ad image.

It is a new and highly successful way of staying connected with the target

audiences for a better brand image.

Public relation an essential practice in improving ICO

Employee interactions on a regular basis:
It is really essential for employers to stay in constant touch with employees and keep them abreast with the latest developments and happenings within the organization. Management or public relations experts should circulate latest events, new product launches among employees through emails, circulars, notices or simply communicating with them.

Public relations presents the ICOs in the best light.
Public Relation creates a positive image of the ICO in the minds of target customers through regular interaction, press release, newsletters, interviews, events, functions, e.t.c. PR is essential for effective brand positioning. In simple terms, public relations experts are hired to make an ICO and what they offer popular among the masses. (Target audiences) so that investment can be made.
Public Relations helps ICOs gain maximum exposure and also reach potential customers
In today’s world, it is really essential for every ICO to understand the needs and expectations of its target audiences. Public relations experts ensure free flow of information between the organization and its target audiences, necessary for the survival of every business. Correct information must reach the customers for them to be loyal towards your brand (Products and services). Public relations experts helps your ICO stand apart from the others.
Public relations department gives the customers and in fact the whole world a better understanding of how their organization functions, policies, products, services and so on.
Public relations focus not only on information flow from ICOs to its public but also vice a versa.
Proper feedback is being taken from potential customers as to how they feel about the ICO and its products. These reviews and feedbacks (positive or negative) help the ICO to grow to its full potential. Positive feedback definitely calls for a celebration but negative reviews are also taken seriously and necessary changes are incorporated in the system to meet the expectations of the consumers.
Public relations is personal.
You might have demographics for your audience in advertising. You might even have performed focus groups and market research to pin down their necessities. However, as individuals the audience remains mainly anonymous to you. You'll need to communicate to them more as a circle that shares common interests, instead of as individuals. Advertising, by its nature, includes a mass communication.
Public relations builds up credibility
Public relations boosts your ICOs credibility, because it will operate through numerous trusted intermediaries. Plus, these intermediaries communicate to a certain audience which looks to them to filter out all nonsense. If messages are chosen to be communicated, they'll gain credibility due to the intermediaries' credibility.
Public relations is precise
With advertising, it is possible to calculate the responses and audience impact which you have. It is similar to a controlled experiment which is being done repeatedly. Public relations is less predictable due to you having to get the intermediary to comprehend your important message points and reiterate them in their messages. It means cautiously aligning them with an intermediary's messages. It will mean knowing their needs and your audience's needs and where your business and its messages fit within that environment.

More Breakdown on ICOs Online Marketing Events

1. Give appropriate answers:

Your users want to know that they can trust you and your product.

Give a definite answer to every question asked. If you do not have

an answer to the question, you can decide to tell the user that you would

get back to them or tell them how unsure you are of the answer.

Also remember to punctuate your answers properly, either with a comma or

a fullstop where necessary.

1. Facebook live:

Facebook is a platform that allows you to reach a large number of people.

A Facebook live session can lasts up to four hours (in real time).

After putting up your live presentation, you can decide to leave it up

or take it down. Your marketing team can provide the service of

using this tool for communicating and building relationships with your

potential customers.

2. Youtube live:

Although Youtube is mainly known for recorded videos, you can define

youtube as the grandfather of all video-sharing sites, which implies that

it can also be used for the purpose of live recordings i.e. broadcasting

sessions that can be accessed by users.  Youtube allows live streaming

in real-time which allows you to engage your users in conversations

in real-time (current time at the time of the video transmission). You

will also be able to receive questions and answer them. Most importantly,

Youtube allows you to have control over your videos, control the tone of

your conversations and also approve or delete messages from the viewers.

3. Reddit AMA sessions:

A reddit AMA(ask me anything) session is more like a question and

answer session.  Here are important tips you need

1. Begin planning the AMA six weeks in advance.
2. Pick a midweek day to host the AMA.
3. Schedule it for early afternoon (Eastern time) to maximize your audience.
4. Host the AMA for a minimum of three hours.

Read through past AMAs to understand how it has worked for other products and brands. You must have ensured that you have an account at least Familiarize yourself and your team with past AMAs to understand its format and style. The day you host your AMA, make it live. Before hosting a AMA session, you must verify your identity, you can do this in two ways:

a. Create a page on your ICO’s website that shows the photos of
the members of your team, introducing yourselves and
givingthe date for the session. You can then include the link for
the website in your bio.

b. Tweet about your AMA session days or weeks beforehand.

You can also include the photos of the members of your team.

Also remember to reach out to the potential investors of your ICOs and

let them know you will be giving answers to all their questions. Identify

social groups that have an interest in cryptocurrency, inform them of

your AMA sessions weeks or days beforehand.

The moment your AMA is live, send the link to all your contacts,

tweet about it, use every social network available in announcing

the start of your session.

User Behavior can determine the success of the ICO

User Behaviour
Most buyers tend to buy tokens after studying the system. Most buyers are followers i.e. they buy after they have seen positive responses about the purchase of the token by another buyer. Buyers also tend to buy more when the price is less and also when the period allocated for the sales has almost expired (buying at the last minute). Buyers most times, want to be sure that they are not buying the wrong product, and so tend to study the market first before purchasing the product in question. Some investors might actually want to have a one to one interaction with your company, often through an online event, grant them the opportunity to do so, if the need be.

For a better view of how user behaviour influences the rate at which they will purchase your tokens, study other companies whose ICO sales has been successful. Get the latest news updates on current ICO sales, their offer period, their payment method and other relevant information on display. Check out for their historic project, read their whitepaper, look at the stated purpose for the creation of coin, look at their marketing strategies and buyers reaction to them. Observe the buyer's’ behaviour towards the sales through forums, threads and discussions. This should give you an idea of how your potential buyers might respond to the sale of your tokens.

Allow your white paper, code to be open source. This will give your potential investors/buyers the capability to trust your product. Never promise your buyers what you cannot help them achieve.


Offering Terms
Before the launch of your ICOs, after marketing, decided the number of tokens you want to issue and the period of the ICO.

For example, you could launch a token sale during a period two to four months, for a particular amount which will go in exchange for some amount to tokens. You can also decide to run a month campaign before some weeks of token sales. You should only have one pool of tokens priced in ether, your buyers can easily convert this to other currencies.
 Share your latest findings about any ICO related platforms, this will increase the confidence your followers have in you and boost their morale in supporting you. Take all the chance you get at wowing your audience. Remember to wow, and remember to be human.
Your idea is about the future and nobody is totally sure of what may happen in the future
Have a strong team and a group of advisers. People are always on a lookout for an idea with a strong team because if you’re able to manage a team, it shows you are ready for whatever setbacks come your way during the course of your ICO. A team is more important than your idea because excellent teams make opportunities limitless.
Ensure that before the sales of your tokens, your buyers are well acquainted with the terms of payment, its modes and other necessary information. All these should have been achieved through marketing.

ICOs Online events breakdown

Online events can offer your audience the opportunity to interact and 

communicate with you and the other members of the community. You can 

set up events that allows your potential buyers and investors to ask questions 

about your tokens. They can also share their findings with the rest of the online 

community, often leading to viral popularity of an event, through research, 

questions and answers of other participants who seem interested in a topic. 

You can carry out online events in the following ways:

1. Web conferencing ( Webinars, webcasts and peer level web meetings):

With the internet as a major tool, we have the possibility of connecting with 

people in real-time all over the world. In marketing your tokens, making 

use of web conference tools can be of use in reaching a large number of people

at a time regardless of their geographical niche. A webinar is a live-based 

video conference that uses internet in reaching to millions of people at a time. 

A webcast is a presentation in form of media, broadcasted over the internet 

either live or on demand. Tools that can be used in broadcasting your web 

conferences are: Livestream, Youtube live, Instagram live, Facebook live video, 

IBM cloud video, Periscope producer, Twitch, Bambuser, YouNow and Tinychat

2.            Twitter sessions:

Using Twitter for live sessions especially in cases of question and answer 

sessions, allows you to put out your product to the public. This is effective 

but requires a lot of planning.

a.            Pick a hashtag:

 Hashtags are effective in terms of setting your session apart from what you 

tweet on a daily basis. Use easily recognizable words below ten characters, 

concise and  preferably without capital letters. This will ensure that your 

followers will understand your tweet by seeing the hashtags.

2. Schedule a time:

Timing is of utmost importance and very crucial.  You need to plan your 

event to when majority of your followers will be online and active. To determine 

this, take a look at your previous post, look at the time when most of your 

posts receives more engagements. Schedule your sessions to fit with these 

times. The duration of these sessions will depend on you, but it will be preferable 

if you can limit your sessions between 30 to 90 minutes.  This makes your 

sessions not too long and boring and it is quite effective.

3. Promote it:

Days before your session, tell your audience about it. Tweet about it, 

send emails to potential customers of your tokens, go out on all networks 

inviting them to join your session on twitter. Along with your promotional posts, 

include the date and time of your session , also give an indication as to what 

your session will be about. Tweet about the session everyday to keep 

your customers reminded of the session.

Online events improve the development of an ICO

Online events can offer your audience the opportunity to interact and communicate with you and the other members of the community. You can set up events that allows your potential buyers and investors to ask questions about your tokens. They can also share their findings with the rest of the online community, often leading to viral popularity of an event, through research, questions and answers of other participants who seem interested in a topic. You can carry out online events in the following ways:
Web conferencing ( Webinars, webcasts and peer level web meetings):
With the internet as a major tool, we have the possibility of connecting with people in real-time all over the world. In marketing your tokens, making use of web conference tools can be of use in reaching a large number of people at a time regardless of their geographical niche. A webinar is a live-based video conference that uses internet in reaching to millions of people at a time. A webcast is a presentation in form of media, broadcasted over the internet either live or on demand. Tools that can be used in broadcasting your web conferences are: Livestream, Youtube live, Instagram live, Facebook live video, IBM cloud video, Periscope producer, Twitch, Bambuser, YouNow and Tinychat

Twitter sessions:
Using Twitter for live sessions especially in cases of question and answer sessions, allows you to put out your product to the public. This is effective but requires a lot of planning.
Pick a hashtag:
 Hashtags are effective in terms of setting your session apart from what you tweet on a daily basis. Use easily recognizable words below ten characters, concise and  preferably without capital letters. This will ensure that your followers will understand your tweet by seeing the hashtags.

Schedule a time:
Timing is of utmost importance and very crucial.  You need to plan your event to when majority of your followers will be online and active. To determine this, take a look at your previous post, look at the time when most of your posts receives more engagements. Schedule your sessions to fit with these times. The duration of these sessions will depend on you, but it will be preferable if you can limit your sessions between 30 to 90 minutes.  This makes your sessions not too long and boring and it is quite effective.

Promote it:
Days before your session, tell your audience about it. Tweet about it, send emails to potential customers of your tokens, go out on all networks inviting them to join your session on twitter. Along with your promotional posts, include the date and time of your session , also give an indication as to what your session will be about. Tweet about the session everyday to keep your customers reminded of the session.

Online Marketing Events for an ICO

Bounty Programs

Bounties are projects, jobs, tasks or activities developed by coin developers.

Completing the tasks given earns the user rewards in form of coins.

Bounty programs simply allow you involving customers with your codes and

it also acts a s a format for marketing. The tasks could be to search for bugs

in the protocols or codes used in the blockchain. These tasks do not really

require any sort of programming except in rare cases which makes them

less complicated. The tasks can be things the developer does not have

enough time for or cannot do but they are necessary for the success of

the coins they have created.

You can run bounty programs to give the community a chance to contribute

to your ICO, paying them with about 2 to 4 percent of your tokens also acts

as a form of marketing. The community gets to know about your tokens

through bounty programs because of their involvement in various tasks.

A bounty program will bring help entice professional help, especially

cryptocurrency researchers who are curious about your open source code

and what you have to offer.

Examples of tasks done in bounty programs are: looking for bugs, designing a logo for the coin, promoting a new coin on a social medium like Facebook.

It is also important that you do not tell your customers that you are paying them

to promote your ICO.

Note, that a bounty should be something users can do in their spare time,

something not too complicated yet worth the reward like making a youtube

video about your product, looking for bugs or providing a better procedure to

the one you have. Some ICO teams find users that made youtube videos about

their tokens and reward them with free tokens.

Sometimes you need to contact youtube channels with large subscriber base,

pay them with tokens and have them make a video about your ICO. You can

also pay (with tokens) influential people in social media platforms to use your

ICO logo as logo.

Online Events

Online events can be said to be similar to social marketing. It includes

sharing information over the web in form of webinars, interacting with

users over a virtual environment like the web rather than meet on a physical

location. Online events are used to deliver presentations, meetings, trainings

by companies and individuals alike.

Before the sale of your tokens, organise token-specific webinars to initiate people

about the tokens. The importance of this online events is to promote the value of

the tokens and not the tokens themselves. You could do team videos where

the investors / audience could see you and your team members discussing

about your project.