Tools Used By Public Relations Agencies/Experts

The following are tools used by PR experts to disperse information about your products to the public.
Writing and distribution of press releases:
This includes written materials about the ICO and its top people.Make sure to deliver your key messages in the simplest terms possible to the press, who in turn will deliver these to their readers. Technology and financial press bodies such as The Next Web, CNBC, The New York Times, and The Wall Street Journal are good examples of press bodies to target for your ICO stories where you’ll gain exposure to both those who understand and those who don’t understand the industry (but want to learn more about
Writing in Publications
Newsletters publications which are distributed on a regular basis (monthly, quarterly) among target audiences. Public relations experts collect complete information (name, address, age group) of their target customers and distribute newsletters to create awareness about their ICOs. Newsletters should include information about the organization, interview from key people, product information, testimonials from clients and so on.
Writing pitches:
These are less formal than press releases about a firm and send them directly to journalists
Conducting market research on the firm or the firm’s messaging
Expansion of business contacts via personal networking or attendance and sponsoring at events
Public Relation Stunts:
Using a celebrity to help publicize an ICO is type of PR stunt. Example of an ICO that did such is Centra Tech. They got the support of Floyd “Money” Mayweather Jr. and turned him into their poster boy and as such made $26.1 million within 4 weeks. This was during all the hype surrounding the MacGregor and Mayweather fight. This was a perfect example of how a single endorser can influence a lot of people.
Social Media Relation Promotes
Social Media Relations is the most common form of PR and it is a great tool to use and  build credibility and also share unique features that will make your ICO stand out from the rest. As the market is growing and there is an ICO launch almost every day. Make sure to constantly communicate with your audience both before and throughout the campaign. This will help get more people on board, as well as provide feedback, allowing you to tweak while the ICO is underway.
Social Media Sites:
Facebook, Twitter and LinkedIn are useful places to announce an ICO, but many of the more aggressive cryptocurrency investors use other platforms – namely Reddit, Slack and Telegram. It is also worth keeping an eye on Bitcointalk which is the nearest thing to an official forum that Bitcoin devotes have. Also try to get your ICO to be listed on sites like Coin Telegraph and Bitcoin News which credility is a major factor. Examples of ICOs which have used social media to promote their ICO and become successful are: Filecoin which raised $ million within hours, another is Status
Using specific channels where the crypto community often communicate via social media