How do you publicize an ICO startup?

Well, you will need to utilize existing knowledge, experience, connections, know-how, and combine it all together with deep insights into your target audience when trying to create brand awareness around your new ICO, whether it be pre or post ICO.

ICO startups like all other startups, need a solid PR strategy to get off the ground, make a name for themselves and also raise the money needed. Examples of some ICOs that were successful due to their great PR strategy which occurred this year: Bancor which raised $153M in three hours, and Stox which raised $33M in 34 hours.

Public Relations or PR is defined as the practice of protecting as well as enhancing the reputation of any particular organization/firm or for that matter any individual in this case your ICO. It builds mutually beneficial Relationships between the organization and members of the public. In today’s world of fierce competition, where every organization strives hard to work toward its brand image, public relations has become the need of the hour. It is essential for every organization to communicate well with its public/target audience. The correct flow of information is essential, this is the importance of public relations.

It is important to note that ICO PR is different from standard PR because the target audience is very different, and as such your strategy needs to adjust accordingly.

The plan starts with understanding who your audience is. In this case, your audience will be separated into two groups: Those who understand ICOs,Blockchains, and Cryptocurrencies and those who don’t. These set of people have a higher level of understanding of what you’re publicizing to them and require more advanced terminology and technical know-how when speaking with them. They also read specific publications and are found on different social networks/platforms than the mainstream crowd.

The second group you’ll be targeting (those who don’t understand ICOs,  Blockchains or Cryptocurrency), are relative newcomers who recognize that these are the next best things. They heard the terms crypto and ether being spread around and may have read a few articles on bitcoin, however, they know very little or almost nothing at all about the space. Your PR strategy needs to cater to both these audiences, with different messages and targets.

Consider the option of hiring a professional whose only job will be to monitor and participate in the dialogue with your audience on those websites, there’s nothing worse than having a well-prepared campaign fail simply due to the lack of outreach.

All of these tools will eventually help to grow your own community, and by the time you launch your ICO you’ll be one step ahead of the competition and on your way to a successful ICO.

One of the best ways to get yourself out there is getting featured on cryptocurrency interviews.