ICOs Online events breakdown

Online events can offer your audience the opportunity to interact and 

communicate with you and the other members of the community. You can 

set up events that allows your potential buyers and investors to ask questions 

about your tokens. They can also share their findings with the rest of the online 

community, often leading to viral popularity of an event, through research, 

questions and answers of other participants who seem interested in a topic. 

You can carry out online events in the following ways:

1. Web conferencing ( Webinars, webcasts and peer level web meetings):

With the internet as a major tool, we have the possibility of connecting with 

people in real-time all over the world. In marketing your tokens, making 

use of web conference tools can be of use in reaching a large number of people

at a time regardless of their geographical niche. A webinar is a live-based 

video conference that uses internet in reaching to millions of people at a time. 

A webcast is a presentation in form of media, broadcasted over the internet 

either live or on demand. Tools that can be used in broadcasting your web 

conferences are: Livestream, Youtube live, Instagram live, Facebook live video, 

IBM cloud video, Periscope producer, Twitch, Bambuser, YouNow and Tinychat

2.            Twitter sessions:

Using Twitter for live sessions especially in cases of question and answer 

sessions, allows you to put out your product to the public. This is effective 

but requires a lot of planning.

a.            Pick a hashtag:

 Hashtags are effective in terms of setting your session apart from what you 

tweet on a daily basis. Use easily recognizable words below ten characters, 

concise and  preferably without capital letters. This will ensure that your 

followers will understand your tweet by seeing the hashtags.

2. Schedule a time:

Timing is of utmost importance and very crucial.  You need to plan your 

event to when majority of your followers will be online and active. To determine 

this, take a look at your previous post, look at the time when most of your 

posts receives more engagements. Schedule your sessions to fit with these 

times. The duration of these sessions will depend on you, but it will be preferable 

if you can limit your sessions between 30 to 90 minutes.  This makes your 

sessions not too long and boring and it is quite effective.

3. Promote it:

Days before your session, tell your audience about it. Tweet about it, 

send emails to potential customers of your tokens, go out on all networks 

inviting them to join your session on twitter. Along with your promotional posts, 

include the date and time of your session , also give an indication as to what 

your session will be about. Tweet about the session everyday to keep 

your customers reminded of the session.