Advisors and Partners in ICO marketing

Advisors

Advisors are people  who are interested in your project and will support you in the launch of your cryptocurrency. They also act as mentors or they advise you and your team on financial steps to be taken in the sale of an ICO. Advisors are recruited mainly for marketing purposes. For your startup to succeed, you need to surround yourself with advisors who will act like mentors. But most startups are using advisors for the purpose of credibility and marketing strategies.

Before the sale of your tokens, pick your board members (Advisors) carefully, this will give a good face to your brand as a form of marketing strategy. Advisors also make their clients aware of the potential risks associated with cryptocurrency and also know how to handle them. They help you understand the technicalities involved when it comes to getting customers and convincing them to buy your tokens in exchange for fiat currency.

You can always reward your advisors with some tokens, but they should be willing to help you out regardless of this incentive.

Partners

Your partners are your willing supporters. They can be companies, individuals in the community, advisors and mentors. The partners of a company, like its advisors, are a huge asset i.e. they can be of a good help especially when it comes to marketing. They can simply offer their customers as a base for marketing. Startups and businesses depend on the development and maintenance of relationships with advisors, partners, customers, investors and/or anyone that is involved in the business process.

Partnership relations can be established through a number of means which includes social media, emails, phone calls, online meetings, face-to-face meetings, conferences, seminars, industry based meetups and so many other ways.

Developing good partnership has its advantages which includes: building a positive company image, increased business performance, increased marketing strategies,  all of which are important for the survival of your startup.

From a financial point of view, strong partnership can lead to a better sales of your tokens through the use of strong communication, mutual cooperation and support. Your partners play a major role in communicating to the community about your offerings.

Roadshows and Live Events

Roadshows are business presentations, showcasing the profitability and other favorable aspects of a product by a company. It includes offering tokens,securities or other assets to potential buyers and investors, in different locations. Roadshows are used by the management of a company to generate excitement and high expectations in the issue of an ICO and is usually critical to the success of your ICO.

Live events are a part of marketing discipline that uses production equipments and services such as sound, video, lighting materials, staging, packaging, special effects, scenery, transport and communications for the purpose of convincing their live audience that there is no other place they would rather be.