ICO marketing information presentation

In the sales of your ICO, taking your tokens on roadshows and live events is a great marketing strategy. This strategy will help convince and incite some interest in your potential buyers about your offering. The roadshows allows the company the opportunity to answer probable questions investors might have in mind about the offering. Roadshows can be done in more than one country, depending on the market you are targeting. In each country, you are to meet with potential investors, opinion makers, media, fund managers and groups of brokers, to who you are to present your offerings to. There may also be cases where your audience will request for multimedia presentations. Prepare yourself and your team ahead of likely challenges and questions you might come across during the roadshows and live events.

Take advantage of social media, put bits of your roadshows on the social media such as twitter, facebook, reddit and others.

Information to be Presented in a Roadshow and Live event

1. Company’s history and future plans for growth.
2. Information about the Company’s current assets
3. Company’s liabilities.
4. Sales pitch about upcoming offering.

When a roadshow and live event has been completed, the final prospectus should be created and distributed to potential investors in every location visited.

Logos

As a form of marketing technique, logos can add a lot of validity to your ICOs. It gives investors a sense of legitimacy, confidence and assurance. For better validity, add the logos of your partners, advisors, media companies and other supporters. Some companies lists the logos of various exchange sites such as coinbase, bittrex. It does not mean that these companies are their partners, it only adds validity because of how popular those sites are for exchange of coins.

The best logos are those you can get of your partners and probably advisors if you can get the permission  for them.

Language Translation

In exposing your ICOs to foreign markets, you might actually need language translators. Language translators help in frequent translations especially in the areas where changes are applied in websites. Updating of content on your website will also require language translation. Your white paper and  your marketing strategies also need to be in the language the foreign market will understand. You will also need help in frequent translations, in areas where there will questions from the foreign market.

If you intend to market your ICOs in non-english speaking countries, you should translate your whitepaper into the language of the country you intend to go into. For example, France, Germany, Italy e.t.c. your site, if and when visited by members of a foreign market, they should be able to access your website. I.e the language should be automatically translated to the language of the country.