User Behavior can determine the success of the ICO

User Behaviour
Most buyers tend to buy tokens after studying the system. Most buyers are followers i.e. they buy after they have seen positive responses about the purchase of the token by another buyer. Buyers also tend to buy more when the price is less and also when the period allocated for the sales has almost expired (buying at the last minute). Buyers most times, want to be sure that they are not buying the wrong product, and so tend to study the market first before purchasing the product in question. Some investors might actually want to have a one to one interaction with your company, often through an online event, grant them the opportunity to do so, if the need be.

For a better view of how user behaviour influences the rate at which they will purchase your tokens, study other companies whose ICO sales has been successful. Get the latest news updates on current ICO sales, their offer period, their payment method and other relevant information on display. Check out for their historic project, read their whitepaper, look at the stated purpose for the creation of coin, look at their marketing strategies and buyers reaction to them. Observe the buyer's’ behaviour towards the sales through forums, threads and discussions. This should give you an idea of how your potential buyers might respond to the sale of your tokens.

Allow your white paper, code to be open source. This will give your potential investors/buyers the capability to trust your product. Never promise your buyers what you cannot help them achieve.


Offering Terms
Before the launch of your ICOs, after marketing, decided the number of tokens you want to issue and the period of the ICO.

For example, you could launch a token sale during a period two to four months, for a particular amount which will go in exchange for some amount to tokens. You can also decide to run a month campaign before some weeks of token sales. You should only have one pool of tokens priced in ether, your buyers can easily convert this to other currencies.
 Share your latest findings about any ICO related platforms, this will increase the confidence your followers have in you and boost their morale in supporting you. Take all the chance you get at wowing your audience. Remember to wow, and remember to be human.
Your idea is about the future and nobody is totally sure of what may happen in the future
Have a strong team and a group of advisers. People are always on a lookout for an idea with a strong team because if you’re able to manage a team, it shows you are ready for whatever setbacks come your way during the course of your ICO. A team is more important than your idea because excellent teams make opportunities limitless.
Ensure that before the sales of your tokens, your buyers are well acquainted with the terms of payment, its modes and other necessary information. All these should have been achieved through marketing.