Bounty Programs
Bounties are projects, jobs, tasks or activities developed by coin developers.
Completing the tasks given earns the user rewards in form of coins.
Bounty programs simply allow you involving customers with your codes and
it also acts a s a format for marketing. The tasks could be to search for bugs
in the protocols or codes used in the blockchain. These tasks do not really
require any sort of programming except in rare cases which makes them
less complicated. The tasks can be things the developer does not have
enough time for or cannot do but they are necessary for the success of
the coins they have created.
You can run bounty programs to give the community a chance to contribute
to your ICO, paying them with about 2 to 4 percent of your tokens also acts
as a form of marketing. The community gets to know about your tokens
through bounty programs because of their involvement in various tasks.
A bounty program will bring help entice professional help, especially
cryptocurrency researchers who are curious about your open source code
and what you have to offer.
Examples of tasks done in bounty programs are: looking for bugs, designing
a logo for the coin, promoting a new coin on a social medium like Facebook.
It is also important that you do not tell your customers that you are paying them
to promote your ICO.
Note, that a bounty should be something users can do in their spare time,
something not too complicated yet worth the reward like making a youtube
video about your product, looking for bugs or providing a better procedure to
the one you have. Some ICO teams find users that made youtube videos about
their tokens and reward them with free tokens.
Sometimes you need to contact youtube channels with large subscriber base,
pay them with tokens and have them make a video about your ICO. You can
also pay (with tokens) influential people in social media platforms to use your
ICO logo as logo.
Online Events
Online events can be said to be similar to social marketing. It includes
sharing information over the web in form of webinars, interacting with
users over a virtual environment like the web rather than meet on a physical
location. Online events are used to deliver presentations, meetings, trainings
by companies and individuals alike.
Before the sale of your tokens, organise token-specific webinars to initiate people
about the tokens. The importance of this online events is to promote the value of
the tokens and not the tokens themselves. You could do team videos where
the investors / audience could see you and your team members discussing
about your project.
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