Communication and Relation in ICOs

Interviews

Interviews are indispensable to your communication platform. Marketing is not

enough. Let people get to meet you and see the human behind all those writings.

Set up interviews with journalists, months before launching your ICO. You can have

the best product but if people don’t know what your product is about, by getting to

meet you, there won’t be a buzz and nobody will invest.

You can also record your interviews and upload them to your Youtube channel.

Talk about your collaboration with other companies, your involvement with other

projects.

Show people you are responsible by including a section on the downside.

Public Relations

Public relations is based on relationships

Great public relations means setting up ongoing relationships with many important

influencers (and therefore their audiences) and knowing how your ICO may become

an excellent data source for the influential.

       However, this relationship is based on your ICOs capability of providing
these things:

1. Thorough knowledge of the influencer's need
2. Timely response to an influencer's requests
3. Unique accessibility to important executives in your
4. Truthfully stating your case

The role of a public relations expert becomes critical under any kind of crisis or

unfavourable circumstance. It is the role of the public relations manager

to save the reputation of the organization. They need to be on their toes to face

questions from the media/public and handle all the criticism with a smile. It

is the public relations manager’s role to take immediate charge of any adverse

situation and turn negative situations also into the company’s favour.

Public relations experts in true sense are the face of every ICO who

work hard towards saving and maintaining an organization’s reputation ad image.

It is a new and highly successful way of staying connected with the target

audiences for a better brand image.