Audience and Product description in an ICO

Application to exchanges
This stage involves ensuring that your clients can be be able to exchange

their coins for other coins on a recognized trading platform.
The time to apply to verified exchanges to have the cryptocurrency on

platforms where interested users would be able to purchase it.

Write-ups
Write-ups will  help update the public on the progress of the project in terms

of partnership, changes made in the code, latest developments that affects

your tokens and any related information you feel your investors ought to know.
Reach out to content writers, editors, and people who will be willing to write

about your cryptocurrency for a token. Everybody on the team should write about it,

have different platforms where each person will write on. Different people exist on

different platforms, Reach out to platforms like Medium, LinkedIn, Twitter,

Telegram, etc.

Who is your Audience?

As you approach the sale of your tokens, you will probably be speaking

to two sets of audience.

1. Those who have a good understanding of what cryptocurrency is all about.
2. Those who can not tell the difference between bitcoins and Bitcoins.

For the second category of people to understand the

technicalities involved in cryptocurrency, it is your responsibility to help

them understand using the social media, marketing strategies and PR

materials. Through these strategies, you have to design and tailor your

messages to answer the likely problems that may arise in the process

of clarification. Offering insights to your potential investors will help them

better understand what it is that they are expected to do and expect in return.

Build Product

This may range from a period of one to two years.

Your tokens needs a platform it can connect and work with

The result of these gradual developments over an allotted time
will lead to the finish of your product

This can take a lot of time which is why people need to have a platform
where they can purchase the cryptocurrency. Your product needs your
own platform where transaction is made possible. Build it.

Your Code

If you have a viable code that you are working on, investors will most likely

want a peek into it.  This is otherwise known as open source code.

This is important because it allows your investors or buyers spot the

problems in your software which your developers might not have seen.

Besides Bitcoin, there are many cryptocurrencies that run using open source protocols. Examples are  Litecoin, Monero, and Zcash.