Tips for marketing your ICO

Write an explanatory white paper:
A White paper is a document that contains the plans, details and particulars about your project.It should be written in simple and understandable terms such that, a potential investor can understand what your project is all about at a read. Investors want to know what risks they would be taking in investing in your ICO. Come up with convincing points to help support your cause. Your white paper will be containing vital and relevant information needed to be known about your currency and why it should be considered as the next currency to be invested in.

Make use of the Social Media:
The social media is a powerful tool in the marketing of your projects or products. The social media should be used to introduce your project, giving reasons why the idea of an ICO should be what they should go for. Through social media, you can tailor certain messages of interests to target investors i.e. those you feel might develop an interest in the sale of your tokens and who will understand what it is all about. You can also create a video, explaining what your project is all about, giving the investors a view of what the end results will be if they decide to invest in your ICO. The use  of other platforms such as Twitter, Facebook, Reddit, Slack, Youtube

Meet up with potential investors:
In order to understand the needs of your target market, you need to meet with potential investors. By physically interacting with this investors, you will be able to explain areas in which they need clarification. The investors need to understand that their investments will be in safe hands. There are also industry based meetups which could give you the opportunity of meeting up new investors or meeting with investors who could have an idea or two of what they want to see in your projects (ideas).

 Hire ICOs agencies:
Recently, there is more awareness to what cryptocurrency is. We have so many sales of currencies all over the social media. The cryptocurrency market has become so noisy and there needs to be a special attention paid to the marketing of your ICO if you want to get it out there. If you feel you cannot go through the many processes of marketing your ICO yourself, you should the hire an ICO agency. These agencies will use a combination of SEO(Search Engine Optimization),  Social media, Email Marketing and PR in the marketing of your ICO. These tactics drives investors to learn more about your ICO and help bring your investors up to speed about the sales of your tokens.

 Introduce your team to the investors:
Your investors need to know that they are not investing in a company that does not exist. A project needs to have a sign of its creator on it. Your investors also needs to know your team, this will  foster a level on interest and cooperation between you and your investors.